The world is changing. And The Kooples is too.

We want to contrast uniformity and chaos with style, beauty and a sense of humor. 

Together, let's enjoy ourselves and the world.

Let's pose, go over the top and laugh at everything.

Let's be outrageous and show off without compromising.   

Let's be sharp, sleek and sexy.

It's all about attitude.

Together, let's be The Kooples.



By leading the way in accessible luxury with its immediately recognisable Dandy Rock silhouettes and unforgettable campaigns, The Kooples has influenced style since the 2000s. A unique and subversive signature look which breaks down the barriers of conventional fashion. Today, The Kooples relentlessly questions the notion of subversiveness in the 2020s and makes a new commitment: to contrast playfulness, style and the quest for beauty with standardization and chaos.




A return to the culture of commitment that has made the brand so successful.

Uncompromising, sharp, sleek and eclectic, the new collections offer a truly extravagant style. Each piece is an invitation to be yourself without limits, to feel ready to take on everything and to show off a radically stylish look while facing the reality of the world with attitude... and the right amount of self-deprecation.